Sep 16

(January 2006)

A Bangladeshi, a Brit, an Arab and a New Yorker were sitting in a doctor’s waiting room …

What could be a preamble for an off-color joke is in reality the tangible face of the medical-tourism phenomenon. What brings together such a rich melange of people to a medical facility thousands of miles from the comfort of their homes? In fact, their motivation is as diverse as their cultures, languages, and geography.

The Bangladeshi seeks an alternative to the less-developed medical system in his own country. He comes for quality.

The British woman undergoing radiation therapy for her breast cancer is side-stepping the long queue in England?s socialized health-care scheme. She comes for access.

The affluent Emirati from the United Arab Emirates is seeing four doctors in one morning with a personal interpreter/valet in tow and a steaming cup of Starbuck’s coffee in his hand. He comes for service.

Then there is the New Yorker. What on Earth is he doing here? What has possessed this 55-ear-old upper-middle-class stockbroker from one of the most cosmopolitan cities in the world to leave behind arguably the most sophisticated medical system on the planet to have surgery in Asia? He is one of 40 million uninsured Americans who is self-employed, not rich, not poor, old enough to need his prostate removed but not old enough to qualify for Medicare. And he does not want to pay the high price for private medical insurance. He comes for price.

But the Americans can not be sold on price alone. Our friend from New York is a case in point. Of course, the price was 80 percent less than that of the U.S. quotes he got. But being a day-trader, he knows his research. He knows what he wants — a cutting-edge minimally invasive laser procedure for prostate removal by a surgeon who has done the most of that procedure in the world, in a hospital that is of international standard that could take him right away. His search brought him to Asia.

He came for quality?; and access?; and service; ?and price.

As an American who has lived in Asia for over a decade, I can safely say that we Americans are a demanding bunch. And it is truly a leap of faith to trust your health to a doctor that you have never met at a hospital you have never seen in a country you have to find first on a map.

This is the value then of Jeff Schult’s excellent guide to the world of medical tourism. Jeff has scoured the hot-spots of medical tourism, talked to the patients, Googled the Internet to within an inch of its life, and taken the plunge himself into overseas health care. The result is a balanced, unbiased, and thoughtful guide for the informed consumer. Beauty from Afar is an entertaining and practical handbook that includes important considerations that any prospective medical tourist would? and should? consider before making the “leap”.

I thought I knew a lot about the subject, having lived it for 10 years. Jeff has opened a whole new world of possibilities, and he has made me a student again. I am convinced more than ever that medical tourism is not a fad. It is not about “cheap” health care. It is about smart, well informed people looking for quality service at a reasonable price in a world where distances and lines drawn on a map are not the barriers they once were.

Decisions about your health are important. Read this book. Do your own research. Make smart, informed decisions. Maybe you can narrow the leap of faith to be more of a hop.

Healthy Travels!

Curtis J. Schroeder
Group Chief Executive Officer
Bumrungrad International
Bangkok, Thailand

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